[Campaign] Rewarding honesty

Honesty

 

A campaign for Clemenger BBDO agency for Australia’s NAB bank, consisted on thanking honest people who returned glasses that were left on purpose at a mall exit.

 

We like:

  • – What appears to be quick and hardworking producers that are prepared when the person arrives to the stand.
    –  Combination of aspects such as appearing on tv, cakes, posters, etc
    – Produces a feeling that honesty always has its rewards.
    – A good social campaign.
Locomotif’s improvements:
  • – This campaing shows honesty but from a customer’s point of view, when the bank’s honesty should be the emphasis. Howewer, the bank has been working with honesty for a while now as we can appreciate on their youtube channel– Apparently the campaign was made with actors (including “honest ones”), we can tell because of the clarity of their voices, wich was possible because they were wearing microphones. It would’ve been better to do it with common people to see real reactions.

Locomotif rate: 7/10

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