Work: Bebek (proposed)

Bebek is a Venezuelan company that specializes on catering to modern, knowledgeable parents by providing safe, stylish, innovative and affordable high-quality baby products.The company is growing and interested in expanding to other markets like North America, Europe and Asia.

Below are some examples of the proposed ideas included in the Integrated Marketing Campaign (IMC), to increase brand awareness in the US. They are the results of combining the target demographic, the product, the influence of social media, their current aesthetic trends, and the (very important) emotional element associated with baby products.

bebek-eco

bebek-painting

bebek-scrapbook

bebek-mail_Page_1bebek-mail_Page_2

(Note: Bebek.com is not their actual webpage address, but it is in the print ads since it was part of the recommendations included in the IMC)

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