Profitable creativity

creative

There’s a discussion about the how important it is for brands to win an award at the Cannes Lions (for agencies the answer is obvious), and how effective a creative/artistic campaign is. Some say there’s no benefit, but others like Jonathan Mildenhall, VP of global advertising strategy for Coca-Cola, makes a case for it here through the best business language possible, earning and market share figures.

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[WeekendProject] Mousetrap car…thing…ad.

[WeekendProject] will be a series featuring projects we’ll do on the weekends (shocker) when we feel like playing around with ideas and/or concepts.

This weekend we made a video for our little sister’s project, which consisted on making and selling a car that had to be propelled by a mousetrap only.

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