Social Media

USA & Latin America in social media


Social media world


USA & Latin America, two very different regions when it comes to social media

If you’re still debating whether Latin America (LATAM) is a market you should approach, consideration should be given to the region’s constant economic growth, the growth of middle class, and its ability to overcome economic and social crisis during a global financial depression.

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Social media is NOT a magical sales generator

One annoyed coffee-infused post coming up.


IBM released a report showing that social network sites generated only 0.34% of sales during Black Friday (Twitter generated 0.00%), and people started to make a big deal about it, and labeling them a marketing failure. This shouldn’t come as a surprise to anybody since it is clear people don’t use social media for that purpose (not to mention that, out of the whole year, Black Friday and Cyber Monday are the two days people do the most research).

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